Custom Coffee Catering for Brand Activations & Experiential Marketing

Solarium Coffee turns your brand activation into a sensory experience your audience remembers. Ben and Halle plan every event personally, serving handcrafted espresso drinks from a cart that can be fully wrapped in your brand's colors, logo, and messaging. Custom cups, a bespoke signature drink built around your brand story, and professional baristas who represent your company with warmth and expertise.

5.0 ★ on Google · Transparent pricing · Custom branding available with 2 weeks notice

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Working with Established Retail Brands

We regularly bring our cart to activations on Newbury Street with brands like Anthropologie, Barbour, Framebridge, and Monos. These are great examples of the kind of brand environment we are built for: high design standards, specific aesthetic requirements, and guests who notice the difference between something curated and something generic.

Barbour logo in black font with green underlining.
Levi's logo with red background and black text.
Seal with fish, surrounded by water, in an aquatic scene
Seal with fish, surrounded by water, in an aquatic scene
Two small cups of coffee on a counter with a menu and espresso machine behind.

What a Solarium Brand Activation Includes

  • Unlimited specialty espresso and matcha drinks from our event menu (espressos, americanos, cappuccinos, lattes, iced drinks, seasonal offerings)

  • Single estate espresso from George Howell Coffee Company

  • House-made syrups

  • All cups and lids for hot and iced drinks

  • Whole milk and oat milk standard (almond milk available with advance notice)

  • Water supply, waste handling, full setup and breakdown

  • Ben and Halle are personally involved in every event

  • No travel fee for most locations in Boston and MetroWest

Build the Coffee Bar Around Your Brand

Custom cart branding. We wrap our cart in your brand's visual identity: colors, logo, tagline, campaign graphics. The cart becomes your branded asset for the day. Requires 2 weeks notice.

Custom cup branding. Every cup your audience holds carries your logo, event name, or campaign message. Guests carry your brand out of the activation and into the street. Requires 2 weeks notice.

On-Drink Logo Printer. Print an image of your logo on the foam of our hot drinks, or with the cold foam add-on cold drinks as well!

Custom signature drink. We develop a drink named for your brand or campaign, built around our house-made syrups and seasonal ingredients. We have created drinks for fitness brands, sports organizations, major retail brands, and advertising companies. The drink becomes part of the brand story.

Menu flexibility. Beyond the included espresso and matcha drinks, we offer cold brew, chai lattes, decaf, and specialty drip coffee as add-ons. If your brand has a specific flavor profile or dietary angle (plant-based, wellness-focused), we can build the menu to match.

One Point of Contact from Brief to Breakdown

Brand activations require a vendor who communicates clearly, hits every timing mark, and represents your brand the way you need them to. You talk directly to the people running the event from day one. No account managers, no coordinator handoffs, no day-of surprises.

As an owner-operated business, you communicate with Ben and Halle from the moment we send your quote until we pack up after a great service. When the custom cups need to arrive by a specific date, we make it happen. When the signature drink needs to match a flavor profile from your marketing deck, we tinker until the recipe is right.

A man wearing a brown apron and a tan cap pours coffee from a metallic jug into a beige paper cup. 
CAPACITY AND PRICING

Activation Pricing, Published Up Front

You have enough unknowns in your event budget. Our pricing should not be one of them, so we publish every number on our coffee catering pricing page. No quote form required to see a price, no three day wait. No surprises, no surcharges, no credit card fees.

We scale to your guest count

Every package covers 2 hours of service, setup, breakdown, and all cups and supplies.

Up to 100 guests

1 barista, 1 cart

About 100 drinks per hour from a single service point.

100 to 150 guests

2 baristas, 1 cart

About 100 drinks per hour. Best when guests arrive all at once.

150 to 200+ guests

2 baristas, 2 carts

About 100 drinks per hour, with two service points, so two shorter lines.

Over 200 guests, or a multi-hour event? We will build the setup around it.

Included in every package

  • Espresso, americano, latte, cappuccino

  • Whole & oat milk

  • Cups, lids, and syrups

  • Setup and breakdown

  • Credit card fees, already in the price

What can change your total

  • Additional hours beyond the 2 included

  • Custom cup branding, cart branding, or a latte art printer

  • A custom signature drink built for your event

  • Menu additions: cold brew, chai, decaf, specialty drip

  • Travel, if your venue sits outside our service area

See full pricing and add-on rates →

From Brief to Event Day

1. Share your event details and brand goals. Date, location, headcount, service duration, and any branding requirements. Our quote form captures everything. Ben or Halle responds the same day.

2. Review your quote and branding plan. We confirm barista count, hours, add-ons, and any custom elements. For signature drink development, we walk through flavor direction and finalize the recipe before event day.

3. Confirm and coordinate. We hold your date with a prepaid booking. Branding assets (logos, colors, copy for cups) are due two weeks before your event.

4. We execute. On event day, you will usually be greeted by the same people you have been texting throughout planning. When we bring in additional help, that person has been trained directly by us. We arrive before your first attendees, run clean and efficient service throughout, and leave your space exactly as we found it.

Close-up of a shiny espresso machine with a portafilter attached, in a coffee shop or kitchen setting. 
TESTIMONIALS

What activation partners say

5.0 ★★★★★ 80+ Google Reviews

❞

Solarium offered a variety of custom branding opportunities (including custom cart wrap and branded cups) that really elevated the offering and allowed us to seamlessly incorporate it into the event experience.

Avery

Event Producer

❞

I had the pleasure of trying Solarium Coffee on a commercial video production set, and it was game-changing!

Their menu is phenomenal and very unique.

Felipe

Production Assistant

❞

The coffee cart set up was impressive and aesthetic

Gillian

Account Executive

❞

Such a thoughtful, seamless experience from start to finish. Ben was incredibly communicative and went above and beyond to source a specific espresso bean for our event. This was a highly elevated brand activation, and the whole process exceeded expectations. Working with them was an absolute pleasure - I'd give more than 5 stars if I could!

Kailey

Senior Director of Hospitality

❞

Ben was incredibly responsive from the start, including when we had some last-minute changes.

They were able to custom-brand the entire cart and cups and everything turned out great!

Michaela

Retail Events Associate

Book a branded coffee bar for your next activation

Ben and Halle (the owners) are personally involved in every event, so the people you are about to hear back from are the same ones ensuring a smooth service on event day.

Fill out our form and we will get back to you in minutes.

Rather reach out directly?

Brand Activation Coffee Catering FAQ

  • Two weeks before the event for custom cups and cart wraps. Signature drink development can begin as soon as you book. If you have a tight timeline, reach out anyway. We can often accommodate shorter windows.

  • High-resolution PNG, PDF, AI, or vector files (SVG) work great for cup and cart prints. We will confirm exact specs when you book the branding add-ons.

  • Yes. We have built signature drinks around citrus, floral, berry, spice, and chocolate profiles for past activations. We work from our house-made syrup library and can develop something new if your brand calls for it.

  • One barista serves approximately 50 guests per hour. Two baristas serve approximately 100. For high-traffic activations where crowd flow is concentrated, we recommend two baristas.

  • Yes. We offer a 12x12 ft tent for weather coverage and a generator for locations without accessible power.

  • Solarium Coffee is an owner-operated business. Ben and Halle are personally involved in every event we book, from the initial planning conversations through menu decisions and day-of logistics. Most of the time, one or both of us will be the barista behind the cart. For larger events, or on the occasional day when both of us cannot be on site, a trained team member joins or stands in for us. Anyone representing Solarium has been prepared by us directly and is held to the same standards we set for ourselves.