Custom Coffee Catering for Brand Activations

Solarium Coffee turns your brand activation into a sensory experience your audience remembers. Ben and Halle plan every event personally, serving handcrafted espresso drinks from a cart that can be fully wrapped in your brand's colors, logo, and messaging. Custom cups, a bespoke signature drink built around your brand story, and professional baristas who represent your company with warmth and expertise.

5.0 ★ (50+) on Google · Starting at $849 · Custom branding available with 2 weeks notice

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Working with Established Brands

We recently brought our cart to an activation on Newbury Street with Anthropologie for the spring launch of a Barbour line — a collaboration between two iconic brands on one of Boston’s most recognized shopping streets. We have also collaborated with FIFA for a multi-hundred attendee sports summit hosted at MIT. It is a good example of the kind of brand environment we are built for: high design standards, specific aesthetic requirements, and guests who notice the difference between something curated and something generic.

Two small cups of coffee on a counter with a menu and espresso machine behind.

What a Solarium Brand Activation Includes

  • Unlimited specialty espresso and matcha drinks from our event menu (espressos, americanos, cappuccinos, lattes, iced drinks, seasonal offerings)

  • Single estate espresso from George Howell Coffee Company

  • House-made syrups

  • All cups and lids for hot and iced drinks

  • Whole milk and oat milk standard (almond milk available with advance notice)

  • Water supply, waste handling, full setup and breakdown

  • Ben and Halle are personally involved in every event

  • No travel fee for most locations in Boston and MetroWest

coffee cart in morning sunlight

Build the Coffee Bar Around Your Brand

Custom cart branding ($300). We wrap our cart in your brand's visual identity: colors, logo, tagline, campaign graphics. The cart becomes your branded asset for the day. Requires 2 weeks notice.

Custom cup branding ($150). Every cup your audience holds carries your logo, event name, or campaign message. Guests carry your brand out of the activation and into the street. Requires 2 weeks notice.

Custom signature drink ($100). We develop a drink named for your brand or campaign, built around our house-made syrups and seasonal ingredients. We have created drinks for fitness brands, sports organizations, major retail brands, and advertising companies. The drink becomes part of the brand story.

Menu flexibility. Beyond the included espresso and matcha drinks, we offer cold brew, chai lattes, decaf, and specialty drip coffee as add-ons. If your brand has a specific flavor profile or dietary angle (plant-based, wellness-focused), we can build the menu to match.

Signature drink for branded FIFA event

One Point of Contact from Brief to Breakdown

Brand activations require a vendor who communicates clearly, hits every timing mark, and represents your brand the way you need them to. You talk directly to the people running the event from day one. No account managers, no coordinator handoffs, no day-of surprises.

As an owner-operated business, you communicate with Ben and Halle from the moment we send your quote until we pack up after a great service. When the custom cups need to arrive by a specific date, we make it happen. When the signature drink needs to match a flavor profile from your marketing deck, we tinker until the recipe is right.

A man wearing a brown apron and a tan cap pours coffee from a metallic jug into a beige paper cup.

Brand Activation Pricing

1 Barista · Starting at $849 · Estimated 50 guests/hour.

  • Best for activations with up to 100 attendees

2 Baristas · Starting at $1249 · Estimated 100 guests/hour.

  • Best for high-traffic activations with 100+ attendees.

Additional hours: $200 per barista-hour beyond the base 2-hour window.

Branding add-ons:

  • Custom cup branding: $150 (2 weeks notice)

  • Custom cart branding: $300 (2 weeks notice)

  • Custom signature drink: $100

Tax and platform fees included. Full pricing on our pricing page.

A barista standing behind a coffee counter with a Burberry-patterned front, smiling at the camera, with coffee cups stacked on top of a coffee machine and various jars and equipment on the counter.

From Brief to Event Day

1. Share your event details and brand goals. Date, location, headcount, service duration, and any branding requirements. Our quote form captures everything. Ben or Halle responds the same day.

2. Review your quote and branding plan. We confirm barista count, hours, add-ons, and any custom elements. For signature drink development, we walk through flavor direction and finalize the recipe before event day.

3. Confirm and coordinate. We hold your date with a prepaid booking. Branding assets (logos, colors, copy for cups) are due two weeks before your event.

4. We execute. On event day, you will usually be greeted by the same people you have been texting throughout planning. When we bring in additional help, that person has been trained directly by us. We arrive before your first attendees, run clean and efficient service throughout, and leave your space exactly as we found it.

Close-up of a shiny espresso machine with a portafilter attached, in a coffee shop or kitchen setting.

What Activation Partners Say

★★★★★

We booked Solarium Coffee for our spring Barbour launch at our Anthropologie store in Boston. Ben was incredibly responsive from the start, including when we had some last-minute changes.

They were able to custom-brand the entire cart and cups and everything turned out great! Highly recommend!

Michaela, Retail Events Associate

★★★★★

We hired Solarium Coffee to help celebrate our studio’s 2nd birthday weekend, and it was such a fantastic addition to the event! From start to finish, the entire process was seamless.

Noelle, Studio Owner

★★★★★

Ben and Halle were awesome to work with, super easygoing and quick to respond, which made planning a breeze. We can't wait to team up again in the future!

Marissa, Assistant Director

★★★★★

Best iced lavender latte of my life! Solarium Coffee is amazing. The sweetest husband and wife duo run this coffee cart and clearly put so much love and skill into what they do. Their seasonal drinks are all creative and delicious, but you really can’t go wrong with the classics either.

Beth, Event Guest

Brand Activation Coffee Catering FAQ

  • Two weeks before the event for custom cups and cart wraps. Signature drink development can begin as soon as you book. If you have a tight timeline, reach out anyway. We can often accommodate shorter windows.

  • High-resolution PNG, PDF or vector files (SVG) work great for cup and cart prints. We will confirm exact specs when you book the branding add-ons.

  • Yes. We have built signature drinks around citrus, floral, berry, spice, and chocolate profiles for past activations. We work from our house-made syrup library and can develop something new if your brand calls for it.

  • One barista serves approximately 50 guests per hour. Two baristas serve approximately 100. For high-traffic activations where crowd flow is concentrated, we recommend two baristas.

  • Yes. We offer a 12x12 ft tent for weather coverage and a generator for locations without accessible power.

  • Solarium Coffee is an owner-operated business. Ben and Halle are personally involved in every event we book, from the initial planning conversations through menu decisions and day-of logistics. Most of the time, one or both of us will be the barista behind the cart. For larger events, or on the occasional day when both of us cannot be on site, a trained team member joins or stands in for us. Anyone representing Solarium has been prepared by us directly and is held to the same standards we set for ourselves.

Book a Branded Coffee Bar for Your Next Activation

Fill out our quote form and hear back within minutes. Or call us directly at (617) 620-0232.